Paul Conder is a principal and customer experience expert at CallisonRTKL. Paul has a 25-year track record of developing new customer experiences for global retail brands. He has led research and design projects for brands like Nike, SoulCycle, Starbucks, Ford, and Starwood. On this edition of This Is DesignIntelligence, he joins Dave to talk about what experience design really is, the types of talent on an experience design team, and the space where he sees the biggest opportunity for improvement.